This time we will talk about the basics of mobile promotion.
Let's start with a simple - how are store?
As we have said, stores are app stores: AppStore, Google Play, Windows Phone.
They all have a home page (home page), collections of applications (featured), there are searches and search results (search), there are tops. There is also a specific page of the application.
How does a regular user behave when getting into the store?
Here he comes into the store and gets on the home page. Next, he sees a list of free applications, because he goes to the page of a particular app.
Another scenario - the user after the main page goes into the search and there is looking for something there that he needs. Suppose this card. In the search, either "maps" or "maps" are entered. After he gets to the list of necessary applications, and then again appears on the page of a particular application.
These scenarios clearly demonstrate what the results of quality promotion should be. Ideally, the application should appear in the first lines of the search for a series of queries, as well as occupy a certain place in the list of popular applications.
Types of traffic. What kind of people will watch and download your app?
The first type is organic. This term refers to people who have found and installed your application using the store itself. Those. They found it in the top, search or collections.
The second type of traffic is external. This is traffic that is drawn from other sources. People will learn about your application through third-party sites, banner ads, newsletters, SMS and other
External traffic is free (i.e. not requiring cash infusion) and paid.
Paid traffic, in turn, is divided into motivated and high-quality. How to attract external traffic, we will tell in the next article.
In the meantime, we will focus on the basics.
By attracting external traffic to the application (or by receiving a surge of organic traffic), we come to the fact that the application rises in the top. The higher it rises, the more it is noticeable to users - and the more often it is installed.
Thus, the traffic pattern becomes:
At the lower level - the basic organic. This is the traffic that the application has and so, without any infusion of funds.
You have basic organics, but you want more! You start buying paid traffic. This thing is very useful, because It not only provides you with new installations, but also contributes to the growth of the position of the application in the top. Thanks to this, organics from the top appear accordingly. Third level.
What is the formula for calculating the position of the top?
It is kept secret and unknown to users. However, we will list the parameters that 100% should affect the position of the application. It is on these parameters that we recommend to concentrate.
- Number of installations. In the AppStore, this is the number of installations in hours, in Google Play - in days.
- Rating and number of reviews. Both for the most current version, and for the application as a whole.
- The number of active users.
- Actual for Google Play: the number of deletions of the application. If the application has been installed, and then immediately removed - it can not be seen.
CollectionsIf your application is like the editors of stores, then it can fall into a different selection of applications. "This week's hit!", Some collections, etc.
This will lead to a multiple increase in settings - from 10 to 100 times.
True, the effect lasts for several days, but still.
To achieve this effect, the application, however, must have one feature: it must be really cool and have good reviews. Therefore, try to make it that way.
At this our article-branch ends. How to work with the application after release, we will talk in the next article.